Welcome to Primary Insight!
We work with you to provide tailored, future-proofed monitoring systems for your farm, orchard, aor vineyard.
Our services feature market-leading Sentek soil moisture probes, Flora Pulse stem water potential sensors, Harvest weather stations and SWAN Systems irrigation scheduling software.
We are committed to delivering cost-effective monitoring solutions that support production and build farm resilience.​
MEASURE. MANAGE. ACHIEVE.
WHY CHOOSE PRIMARY INSIGHT
Primary Insight provides reliable and accurate monitoring services that simplify decision-making. From single sensors to comprehensive whole‑farm systems, we focus on delivering tailored solutions that add real value to your farm business.​
In addition to monitoring, we provide practical farm planning and sustainability advisory services, empowering farmers, processors, sector bodies, and regulators to optimise production while achieving environmental targets. Our goal is to help you build a resilient and profitable farm for a sustainable future.
OUR PARTNERS
OUR PEOPLE
ANDREW CURTIS
027 496 6314
Andrew is passionate about irrigation and is focused on helping farmers and growers turn data into clear, practical decisions in the paddock.
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“We’ve positioned ourselves as the go-to provider for reliable monitoring solutions. Our value is turning that monitoring into actionable insights—helping farmers know when to irrigate, how much to apply, and where to focus — so they can improve production and efficiency. Environmental compliance is a natural outcome of doing this well.”
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Andrew specialises in translating complex data — soil moisture, weather, and crop demand — into simple, confident irrigation decisions that growers can act on immediately.
He also brings strong expertise in farm sustainability, including freshwater management, greenhouse gas emissions, and waste management. Providing practical advisory and analysis to farmers, growers, processors, sector bodies and regulators is a speciality.
MELISSA SULLIVAN
022 034 4180
Mel is excited to have joined Primary Insight and brings practical hands-on experience, having previously worked with Harvest, Sentek and FloraPulse monitoring technologies in Central Otago vineyards.
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Mel understands how real time climate, soil moisture and live, plant-based data can support better irrigation decisions, improving not only vine and orchard health and resilience, but wine and fruit quality.
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If you are looking to refine irrigation management and get the most from your orchard or vineyard, get in touch.
